Hendri Martasari

Say Hi to me!

AI-native product builder · Founder of Appliqué

Making AI easy to trust .

My mission is to help people to make complex decisions feel simpler, clearer, and more human by AI products.

Case study

My Superpower

I don't know everything.But I keep asking sharper questions until the product, prompt, flow, or system gets better.

My Framework as AI-Native.

From Raw Ideas → Structured System Using AI

I use AI as a thinking and execution partner across product, design, engineering, and brand. My goal: product feel useful, personal, and trustworthy.

See the details of my shipping framework
01

Product Intention

Define what the real problem and how the product should feel like before deciding how it should work.

user emotionproduct directionvisual tonetrust goal
02

Structure

Translate the intent into flows, states, prompts, APIs, and technical boundaries.

UX flowedge casesAPI contractprompt logic
03

Execution

Use AI tools to accelerate planning, coding, copywriting, and iteration.

Cursor plansSwiftUI screensbackend routesrefined copy
04

Judgment

Review what to keep, simplify, rebuild, or ship.

product reviewrisk checkpolish passrelease decision

My daily stack behind how I think, build, and ship.

Case Studies

How I ship products and content as AI-native

Not just what I made, but how I made it, from the prompts, decisions, iterations, and quality checks behind the work.